As cost pressures mount, vendors are looking for places in their go-to-market chain to reduce expenses and preserve margins. Channels are an obvious target for cutting. ...
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Rising prices will likely have a ripple effect through the channel, necessitating adjustments in strategies, programs, and partner relationships. ...
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Frank Vitagliano, CEO, Global Technology Distribution Council, joins POD2112 to discuss the evolving value of distribution and how distributors will remain relevant in the service era. ...
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Vendors can sell direct to customers, but they need to make the rules of engagement clear to partners....
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Technology interdependencies and customers’ need for multivendor solutions are making technology vendors suppliers and resellers simultaneously....
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Billions of edge and IoT devices are flooding the Internet. Fog computing offers greater control and management than conventional cloud computing. Getting these devices and services to market is the bigger challenge....
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Microsoft’s launch of its Microsoft Managed Desktop service sent shockwaves through the channel, which is dominated by managed services. Vendors should have managed services, but they need to take partners into consideration. Here’s why. ...
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Marketplaces and e-commerce are opening potentially lucrative sales channels for vendors. But automated digital sales channels don’t come without risks, and some vendors may find themselves initially at a disadvantage. ...
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The U.S. had 6 million unfilled tech jobs last year, many of them among IT resellers and service providers. Competition between vendors and partners makes filling those jobs more difficult....
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Partners speak out on the best vendor channel programs and the vendors that offer the best opportunity for growth. ...
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Vendors may want to focus on their own efforts to drum up business and engage partners instead of trying to steal competitors’ thunder....
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Amazon CTO Werner Vogels admits the cloud provider builds its own servers and reveals how open architectures are more advantageous than buying hardware from traditional vendors. This trend will force hardware vendors and their partners to make choices about their future. ...
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