SAP | Channelnomics

19 Oct 2021

‘Too Small’ Is a Convenient Excuse

Vendors need to rethink their value propositions if they believe their products are only a tiny part of a partner’s sales package....

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01 Apr 2020

Podcast: Customer-Centric Channels

Karl Fahrbach, chief partner officer at SAP, joins POD2112 to discuss the customer-centric model, how it applies to channels, and why it’s important even as the world deals with the COVID-19 pandemic. ...

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11 Mar 2020

Podcast: The ‘Corona Effect’

Meaghan Sullivan, head of global partner marketing and SME at SAP. joins POD2112 to share what’s happening on the channel marketing front lines and how the coronavirus could reshape marketing strategies in the long run. ...

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13 Mar 2019

Podcast: Leadership’s Role in Channel Transformation

Karl Fahrbach, SAP's chief partner officer, joins POD2112 to provide a first-hand overview of his new role and mission, and to discuss the necessity of having someone in his position....

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04 Apr 2018

Podcast: Creating Frictionless Partnerships

Rodolpho Cardenuto joins Pod2112 to talk about what it means to create and maintain frictionless channel programs....

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03 Apr 2017

We All Need to Delight Customers

‘Delighting’ is the key to transforming customers into advocates and resellers into partners. ...

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Most Admired Channel Vendors of 2014

Technology stalwarts continue to stand strong; hot security technologies don’t gain vendors entrance to coveted top spots....

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Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

How to Make Better Decisions on Go-to-Market Matters

FTC Revives Robinson-Patman Act, Presents Potential Challenges to the Channel

Palo Alto Networks’ Karl Soderlund on Challenging Complacency

2023: The Year of Conservation and Optimization

10 Lessons 2022 Taught the Channel for the New Year

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More

SAP Tag

‘Too Small’ Is a Convenient Excuse

Podcast: Leadership’s Role in Channel Transformation

Podcast: Creating Frictionless Partnerships

We All Need to Delight Customers

Most Admired Channel Vendors of 2014

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Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical. Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice. Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download. Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers. Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time. Find Out More

SAP Tag

Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More