‘Too Small’ Is a Convenient Excuse
Vendors need to rethink their value propositions if they believe their products are only a tiny part of a partner’s sales package....
19
Oct 2021
SAP Tag
01
Apr 2020
Podcast: Customer-Centric Channels
Karl Fahrbach, chief partner officer at SAP, joins POD2112 to discuss the customer-centric model, how it applies to channels, and why it’s important even as the world deals with the COVID-19 pandemic. ...
11
Mar 2020
Podcast: The ‘Corona Effect’
Meaghan Sullivan, head of global partner marketing and SME at SAP. joins POD2112 to share what’s happening on the channel marketing front lines and how the coronavirus could reshape marketing strategies in the long run. ...
13
Mar 2019
Podcast: Leadership’s Role in Channel Transformation
Karl Fahrbach, SAP's chief partner officer, joins POD2112 to provide a first-hand overview of his new role and mission, and to discuss the necessity of having someone in his position....
04
Apr 2018
Podcast: Creating Frictionless Partnerships
Rodolpho Cardenuto joins Pod2112 to talk about what it means to create and maintain frictionless channel programs....
03
Apr 2017
We All Need to Delight Customers
‘Delighting’ is the key to transforming customers into advocates and resellers into partners. ...
Most Admired Channel Vendors of 2014
Technology stalwarts continue to stand strong; hot security technologies don’t gain vendors entrance to coveted top spots....