Understanding Hyperscalers’ Spending Commitments

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The major cloud service providers — Amazon Web Services (AWS), Google Cloud, and Microsoft Azure — offer businesses preferential pricing through structured long-term spending agreements. Under these agreements, customers commit to a minimum annual spend that they can fulfill either through direct cloud service usage or by purchasing third-party solutions from the provider’s marketplace.
Understanding cloud providers’ commitment programs is critical, as the specific rules and restrictions around each can materially impact a vendor’s marketplace strategy and success.
This primer analyzes the commitment policies of AWS, Google Cloud, and Azure, highlighting key differences and providing strategic guidance for vendors navigating these marketplace ecosystems.
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