The Global Economy Is Bewildering Now: Should Tech Professionals Worry?
Insights to help you navigate these confounding times ...
28
Jan 2022
marketplaces Tag
24
Jan 2022
Should Partners Be Part of Your Sustainability Plans? Yes — If You’re Really Serious About ESG
For tech companies, the time to step up regarding sustainability is now. Doing so means including your entire supply chain. ...
13
Jan 2022
Embrace the Grind That’s 2022
Just because the new year isn’t off to a ‘transformative’ start doesn’t mean it can’t be one of your most productive periods....
04
Jan 2022
Channel Predictions Are Fleeting; Fundamentals Are Enduring
Vendors and channel pros may look to pundits for the wisdom to change, but they should never ignore the basic components of partner programs and relationships....
16
Mar 2020
The Danger of a Recurring-Revenue Bubble
Long-term nontransferable licenses are imposing undue risk on partners that can sell only short-term contracts to their customers....
09
Mar 2020
Channels in the Time of Coronavirus
Precautions to stop the virus’s spread will cause short-term disruptions and long-term changes to the way vendors go to market....
18
Mar 2019
2112’s New Reports Show Concern About Channel
The 2019 editions of the Channel Chief Outlook and Channel Forecast reports find the channel will grow this year, but confidence is waning as partner capability concerns mount...
11
Mar 2019
The Channel Implications of Breaking Up Big Tech
Presidential hopeful Sen. Elizabeth Warren wants to break up Google, Apple, and Amazon; her agenda will seriously compromise evolving channel marketplaces and routes to market....
25
Feb 2019
A Referral Model by Any Other Name…
Vendors are embracing the agent model, in which partners refer sales opportunities to direct teams or marketplaces, and partners aren’t fooled by what this shift means to them. ...