The 2112 Group | Channelnomics

04 Feb 2021

Muted Optimism Holds Sway Among Channel Professionals

Pandemic fuels transformation and adjusted expectations, according to 2021 Channel Chief Outlook report...

28 Jan 2021

Solution Providers Anticipate Brighter Days Ahead

Partners say they’re already delivering quality as a value proposition; they need help mitigating risks to enable growth....

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04 Jan 2021

2112 is Now Channelnomics

The name change reflects the evolution of our mission and services to our valued clients. ...

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26 Oct 2020

Customer Experience Expectations Requires More Than Mandates

Partners say they’re already delivering quality as a value proposition; they need help mitigating risks to enable growth....

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14 Jul 2020

Getting Honest About Partner Certifications and Differentiation

Partner training and enablement are essential, but vendors need to do better in defining and measuring the true value of these programs. ...

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11 Jun 2020

Big Idea: Expand Enablement to Everyone

Making training available to everyone will cultivate a strong, capable labor pool while showing empthy to partners and their families. ...

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03 Jun 2020

Podcast: Need for Extreme Humanization

Tom Peters, the author of several best-selling books, including “In Search of Excellence,” joins Pod2112 to talk about the need for Extreme Humanization....

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01 Jun 2020

Examining the Wisdom and Purpose of Incumbency Protection

Vendors should make account protection an earned reward, not a guarantee...

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26 May 2020

Reviving the 100-Mile Channel Concept

As disease and technology conspire to keep people separated, the local channel has the potential to bring vendors, partners, and customers closer together. ...

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20 May 2020

Podcast: Simplifying Cloud Adoption

Joseph Landes, Chief Revenue Officer at Nerdio, joins POD2112 to discuss getting more MSPs into cloud services....

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29 Apr 2020

Podcast: Sales in a Time of Crisis

Tiffani Bova, global customer growth and innovation evangelist at Salesforce, joins POD2112 to talk about the changing nature of sales and growth during and after COVID-19. ...

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27 Apr 2020

Add Fiscal Health to Partner Attributes

Many resellers and service providers don’t have the cash reserves to weather a prolonged economic downturn, revealing how finances are just as important as technical certifications. ...

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Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

Dell Technologies’ Cheryl Cook on the Evolving Art of Channel Marketing

Kaseya’s Dan Tomaszewski on Enabling MSPs for Success

Google Cloud’s Eric Buck on Distribution in Cloud Services

Tanium’s Todd Palmer on Finding the Right Partners

Nile’s Lou Serlenga on Launching a New Company in the Channel

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More

The 2112 Group Tag

Muted Optimism Holds Sway Among Channel Professionals

Solution Providers Anticipate Brighter Days Ahead

2112 is Now Channelnomics

Customer Experience Expectations Requires More Than Mandates

Getting Honest About Partner Certifications and Differentiation

Big Idea: Expand Enablement to Everyone

Podcast: Need for Extreme Humanization

Examining the Wisdom and Purpose of Incumbency Protection

Reviving the 100-Mile Channel Concept

Podcast: Sales in a Time of Crisis

Add Fiscal Health to Partner Attributes

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Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical. Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice. Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download. Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers. Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time. Find Out More

The 2112 Group Tag

Services help technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

Optimize Your Success

Intelligence enables fact-based decision-making by providing market-trend data that can be converted into practice.

Convert Insight To Action

Quarterly Reports, Custom Research and other Strategic Content, including various White Papers and eBooks, available for purchase or complimentary download.

Explore Our Collection

Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

Scroll Through Our Blog

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Find Out More