Julie Parrish, chief operating officer at RedSeal and a technology industry veteran, joins Pod2112 to talk about the elements of sound decision-making and how managers can make better decisions that result in better outcomes....
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The emerging technology and market opportunities are relatively clear. The bigger problem technology companies will face in 2018 is overcoming the challenges that prevent them from capitalizing on high-value trends. ...
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Julie Parrish, a well-known channel veteran and current chief marketing officer of security vendor RedSeal, joins Pod2112 to talk about how channel pros can curate their careers to crossover into non-channel jobs. ...
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As the flawed system fades away, vendors will need to come up with alternate ways to identify, enable, and reward partners and sales influencers....
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Finding that ‘just right’ size for your channel is sure to yield dividends....
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To help partners stay relevant, vendors need to guide them on what to sell – and how to stop selling products that are becoming obsolete ...
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The channel should take some pages from the playbook of the Super Bowl LI champions....
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The latest thing from Amazon – a revamped bricks-and-mortar user experience – demonstrates the shift from what technology is to what technology can do to make our lives richer....
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It’s completely reasonable for vendors to raise the bar a little higher for partners each year, but setting unrealistic goals can push partners away and into the arms of competitors....
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Solution providers that jump into a market where they have limited expertise can do more harm than good....
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Vendors should proceed with caution when going after ‘long-tail’ resellers; they need to seek out the right ones for the right reasons....
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Solution providers know that earning certifications, while important, isn’t the key to producing value; vendors need to step up and re-evaluate channel-program requirements....
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