Microsoft’s Craig Crescas on Leaning into the Power of Advanced Cloud Applications
Craig Crescas, Cloud Solution Architect at Microsoft, and Mathew Batterbee, Global Head of Business Applications at Ingram Micro Cloud, join Changing Channels host Larry Walsh to discuss how partners can leverage the benefits of advanced cloud applications and help customers do the same.
Forecast: Economic Challenges Will Persist Through 2023 Despite Strong Indicators
Inflation, supply-chain, and labor Issues will continue to weigh on the economy, creating a mixed bag of opportunities and challenges for the tech sector and channel.
The Global Economy Is Bewildering Now: Should Tech Professionals Worry?
Insights to help you navigate these confounding times
PlanetOne’s Ted Schuman on Leveraging Data to Enhance the Human Experience
Ted Schuman, founder and CEO of PlanetOne, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how vendors can better leverage data to improve customer experience and communication across the channel.
Should Partners Be Part of Your Sustainability Plans?
For tech companies, the time to step up regarding sustainability is now. Doing so means including your entire supply chain.
Embrace the Grind That’s 2022
Just because the new year isn’t off to a ‘transformative’ start doesn’t mean it can’t be one of your most productive periods.
Trend Micro’s Louise McEvoy on Embracing the Reality of Change
Louise McEvoy, vice president of U.S. channels at Trend Micro, joins Channelnomics Changing Channels host Larry Walsh to discuss how channel professionals can change their mindset and embrace the reality of change.
Effective Engagement with Master Agents
Many channel managers face persistent challenges in getting partners to meet their sales goals. Channelnomics research finds that as many as 60% of partners don’t have annual sales goals or plans of any kind.
Channel Predictions Are Fleeting; Fundamentals Are Enduring
Vendors and channel pros may look to pundits for the wisdom to change, but they should never ignore the basic components of partner programs and relationships.
Best of Changing Channels 2021
Changing Channels host Larry Walsh recounts the highlights of 26 episodes with some of our
Microsoft: One Leader in the March to Go Green
Gone are the days when financial excellence was the sole metric of a company’s success. Today’s organizations have to broaden their scope beyond revenue growth and market capitalization to remain relevant, draw customers, and build a foundation for success. The name of the game? Social responsibility, and that includes a commitment to equity, diversity, inclusion, and environmental sustainability.
Poly’s Nick Tidd on Redefining the Value of Technology
Nick Tidd, vice president of global channel sales at Poly, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how vendors can better meet customers’ evolving technology needs.
Google Cloud’s Sandeep Gupta on Driving Fluid Collaboration
Sandeep Gupta, Lead of Strategic Partnerships at Google Cloud, joins Channelnomics Changing Channels host Larry Walsh to discuss how Google Workspace can help ensure productivity and meaningful connection for everyone during this transitory time.
Cloud Computing in the Channel
Cloud computing permeates the channel. The average solution provider generates as much as 20% of its gross revenue and 15% of its profits from cloud computing products and services. Technology vendors are adopting cloud computing and subscription-based models sold and supported through the channel.
Cisco Ties Partner-Delivered Customer Experience to Service Strategy
As the technology market transitions to service-based models, customer experience (CX) is becoming paramount as a value proposition. Vendors across the industry are exploring how to incorporate CX into their existing channel models. At the forefront of this trend is Cisco, whose customer experience program is compelling partners to go beyond active engagement with customers by becoming anticipatory.
Channelnomics’ Larry Walsh on the 7 Truths About the Channel’s Long Tail
Channelnomics’ Larry Walsh discusses the debate around the true value of the channel’s long tail and explains some of the misconceptions about this cadre of partners.
Cisco’s Denzil Samuels on Driving Better Customer Experiences
Denzil Samuels, vice president of the global CX Partner Practice at Cisco, joins Channelnomics Changing Channels host Larry Walsh to discuss how vendors can enable partners to meet shifting customer experience expectations.
The Trouble with the Net Promoter Score
The Net Promoter Score (NPS), a registered trademark of Boston’s Bain & Company Inc., is revered in marketing as a sort of talisman for measuring and improving buyer satisfaction.
‘Too Small’ Is a Convenient Excuse
Vendors need to rethink their value propositions if they believe their products are only a tiny part of a partner’s sales package.
Secureworks’ Wendy Thomas on Cybersecurity and how Partners can Help Customers Stay Protected
Wendy Thomas, CEO and President at Secureworks, joins Larry Walsh to talk about how to best enable cybersecurity for human progress and how partners can play a role in supporting customers along the way.
Secureworks’ Wendy Thomas on Securing Human Progress
Wendy Thomas, CEO of Secureworks, joins Channelnomics’s Changing Channels host Larry Walsh to discuss how security services are instrumental in helping businesses keep up with the security arms race.
Countering Channel Conflict With Marketplaces
Marketplaces are fast becoming a prime route to market for many technology vendors. Although estimates vary on the volume and value of B2B sales through marketplaces, most analysts place the overall B2B marketplace sales volume in the trillions of dollars globally.
Going Direct Is an Option
As cost pressures mount, vendors are looking for places in their go-to-market chain to reduce expenses and preserve margins. Channels are an obvious target for cutting.
Impact Pricing’s Mark Stiving on Product Pricing and Discount Strategies
Mark Stiving, chief pricing educator at Impact Pricing, joins Channelnomics’ Changing Channels host Larry Walsh to talk about pricing, discounting, and channel sales strategies.
Inflation Impact on the Channel
Rising prices will likely have a ripple effect through the channel, necessitating adjustments in strategies, programs, and partner relationships.