Author:Larry Walsh

Best of Changing Channels 2022

Cheryl Cook, senior vice president of global channel marketing, joins Changing Channels to discuss the evolving art of effective channel marketing and how to stay ahead of emerging marketing techniques. ...

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Going Direct Is an Option

As cost pressures mount, vendors are looking for places in their go-to-market chain to reduce expenses and preserve margins. Channels are an obvious target for cutting. ...

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