The Russian invasion of Ukraine raised the prospects of a major war and global instability to levels not seen in decades; the unfolding events will reshape the global economy and technology channel. ...
The pandemic economy created unnatural growth and spikes for many vendors, creating a hangover effect that challenges performance and growth. The solution? Get boring. ...
For tech companies, the time to step up regarding sustainability is now. Doing so means including your entire supply chain. ...
Just because the new year isn’t off to a ‘transformative’ start doesn’t mean it can’t be one of your most productive periods....
Vendors and channel pros may look to pundits for the wisdom to change, but they should never ignore the basic components of partner programs and relationships....
Partner training and enablement are essential, but vendors need to do better in defining and measuring the true value of these programs. ...
Making training available to everyone will cultivate a strong, capable labor pool while showing empthy to partners and their families. ...
As disease and technology conspire to keep people separated, the local channel has the potential to bring vendors, partners, and customers closer together. ...
Many resellers and service providers don’t have the cash reserves to weather a prolonged economic downturn, revealing how finances are just as important as technical certifications. ...
Vendors need more than just collaboration platforms; they need insights and strategies to make the tools more effective....
The channel is evolving to include new and diverse routes to market, and it’s all happening in the light of day....
Vendors are embracing the agent model, in which partners refer sales opportunities to direct teams or marketplaces, and partners aren’t fooled by what this shift means to them. ...