The Russian invasion of Ukraine raised the prospects of a major war and global instability to levels not seen in decades; the unfolding events will reshape the global economy and technology channel. ...
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The pandemic economy created unnatural growth and spikes for many vendors, creating a hangover effect that challenges performance and growth. The solution? Get boring. ...
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For tech companies, the time to step up regarding sustainability is now. Doing so means including your entire supply chain. ...
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Just because the new year isn’t off to a ‘transformative’ start doesn’t mean it can’t be one of your most productive periods....
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Vendors and channel pros may look to pundits for the wisdom to change, but they should never ignore the basic components of partner programs and relationships....
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Partner training and enablement are essential, but vendors need to do better in defining and measuring the true value of these programs. ...
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Making training available to everyone will cultivate a strong, capable labor pool while showing empthy to partners and their families. ...
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As disease and technology conspire to keep people separated, the local channel has the potential to bring vendors, partners, and customers closer together. ...
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Many resellers and service providers don’t have the cash reserves to weather a prolonged economic downturn, revealing how finances are just as important as technical certifications. ...
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Vendors need more than just collaboration platforms; they need insights and strategies to make the tools more effective....
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The channel is evolving to include new and diverse routes to market, and it’s all happening in the light of day....
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Vendors are embracing the agent model, in which partners refer sales opportunities to direct teams or marketplaces, and partners aren’t fooled by what this shift means to them. ...
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